About
About the Business
Drastic Drink is a Canadian-owned wellness brand on a mission to help people feel their healthiest, most energized selves. Formulated with high-quality ingredients, Drastic Drink is designed to support recovery and hydration, especially after a night out. Backed by years of market and scientific research, our flagship product, Drastic Drink, was developed with advisory from food consultants, regulatory agencies, naturopaths, professors, and other industry experts. We created Drastic Drink so you can wake up feeling refreshed, recharged, and ready - no regrets.
Meet the Founder
Simrit (Simmy) Sidhu, Founder and CEO of Drastic Drinks Inc., holds a Bachelor and Master of Engineering in Biomedical Engineering. Her passion for improving health outcomes led her from the medical field to the wellness space. In 2021, combining her technical background with her entrepreneurial spirit, she launched Drastic Drink to bridge the gap between science and everyday well-being.
The Inspiration
Simmy’s inspiration came during her academic years when she saw friends regularly struggle with hangovers - headaches, nausea, fatigue, and body aches that disrupted their wellbeing and productivity. Through conversations and research, she also noticed a gap in the market: most hydration beverages lacked a true crossover between functionality and flavour. She surveyed hundreds of young adults about their symptoms, flavour preferences, and go-to recovery methods, using their insights to guide product development.
As someone who leads an active lifestyle and travels frequently, Simmy experienced the benefits of Drastic Drink firsthand - from staying hydrated after intense workouts to bouncing back from long flights and late nights. Along the way, she realized that the formula could support a wide range of dehydration-related symptoms like low energy and mental fog. That realization shaped Drastic Drink into what it is today: a bold, functional beverage that helps you feel your best, whatever your day (or night) brings.