Our Story

About Us

Drastic Drink is a Canadian-owned wellness brand on a mission to help people feel their healthiest, most energized selves. Formulated with high-quality ingredients, Drastic Drink is designed to support recovery and hydration, especially after a night out. Backed by years of market and scientific research, our flagship product, Drastic Drink, was developed with advisory from food consultants, regulatory agencies, naturopaths, professors, and other industry experts. We created Drastic Drink so you can wake up feeling refreshed, recharged, and ready - no regrets.

Our Mission

Our mission is to fuel people to live boldly and recover fully, no matter what their day looks like. Whether it is fitness, work, travel, nightlife, or big life moments, we create hydration that supports performance, recovery, and presence so people can keep showing up as their best selves.

Our Values

  • Efficacy first. We choose ingredients for measurable functional benefits, not gimmicks.

  • Transparency. We show what’s in the bottle and why it’s there.

  • Quality and taste. No compromise on flavour or the sensory experience.

  • Sustainability-minded. We design packaging with environmental impact in mind.

  • Community. We celebrate people who go big, whether that is athletes pushing limits, professionals chasing goals, travellers on the move, or even those embracing nightlife and raves. We build drinks for bold lifestyles in all forms.

Meet the Founder

Simrit (Simmy) Sidhu, Founder and CEO of Drastic Drinks Inc., holds a Bachelor and Master of Engineering in Biomedical Engineering. Her passion for improving health outcomes led her from the medical field to the wellness space. In 2021, combining her technical background with her entrepreneurial spirit, she launched Drastic Drink to bridge the gap between science and everyday well-being.

The Inspiration

Simmy’s inspiration came during her academic years when she saw friends regularly struggle with hangovers - headaches, nausea, fatigue, and body aches that disrupted their wellbeing and productivity. Through conversations and research, she also noticed a gap in the market: most hydration beverages lacked a true crossover between functionality and flavour. She surveyed hundreds of young adults about their symptoms, flavour preferences, and go-to recovery methods, using their insights to guide product development.

As someone who leads an active lifestyle and travels frequently, Simmy experienced the benefits of Drastic Drink firsthand - from staying hydrated after intense workouts to bouncing back from long flights and late nights. Along the way, she realized that the formula could support a wide range of dehydration-related symptoms like low energy and mental fog. That realization shaped Drastic Drink into what it is today: a bold, functional beverage that helps you feel your best, whatever your day (or night) brings.