Bold Hydration
Redefined
Canadian-concocted recovery drink for busy adventurers who work hard, play harder, and still show up sharp the next day.
Our Values
Sustainability
We choose thoughtfully sourced ingredients and package them in recyclable glass bottles, so your recovery ritual is easier on your body and lighter on the planet.
Community
We celebrate the people who live boldly, from early mornings to late nights, and everything in between.
Recovery You Can Feel
Designed for adventurers and weekend warriors who want to bounce back faster and show up ready for tomorrow.
Efficacy First
We choose ingredients for measurable functional benefits, not gimmicks.
Transparency
We show what's in the bottle and why it's there.
Quality and Taste
Bold flavours made with better-for-you ingredients, because recovery should actually taste good.
Simmy is a biomedical engineer–turned–founder who built Drastic Drink for ambitious people who want to feel good and get more out of every day.
Simmy is the Founder and CEO of Drastic Drinks Inc., with both a Bachelor and Master of Engineering in Biomedical Engineering. Her background in human physiology and medical technology shapes a science-first approach to everyday recovery and performance. In 2021, she combined her technical and entrepreneurial training to create Drastic Drink, a recovery ritual designed for busy, high-performing "weekend warriors". The brand exists to close the gap between lab-grade science and real-life wellbeing, without the sugar-loaded "quick fixes" crowding the market.
The Inspiration
Drastic Drink was born while Simmy was still in school, watching friends push hard with late nights out, intense workouts, and long study sessions, then waking up with pounding heads, queasy stomachs, and heavy, sluggish bodies that wrecked the day ahead. She surveyed hundreds of young adults on their “morning after” symptoms, flavour preferences, and go to fixes, then used that data as the blueprint for a smarter recovery drink that actually respects your body. At its core, Drastic Drink is built on a simple belief that you should be able to work hard, play harder, and still wake up ready to perform, without depending on mystery pills, sugary “cures,” or whatever is left in your medicine cabinet. It is ultimately about giving you a worry free tomorrow, so you can focus on living, not recovering.